Item #:
17325252
The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
85% of respondents would recommend this to a friend
Item #:
17325252
INR 2587
Price Details
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INR 2587
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What Stands Out
Practical Guidance
Offers actionable strategies on communicating effectively with customers to validate business ideas, ensuring entrepreneurs gather honest feedback instead of misleading praise.
Real-World Examples
Includes relatable anecdotes and scenarios that illustrate key concepts, making it easier for readers to grasp and apply the lessons in their own ventures.
Focus on Honesty
Emphasizes the importance of securing truthful customer insights, enabling businesses to refine their products and services based on genuine needs rather than assumptions.
Product Details
- A practical guide to save time, money, and heartbreak in evaluating business ideas
- Emphasizes the flawed nature of asking others if a business idea is good
- Focuses on the need for proper customer conversations and skills in Customer Development and Lean Startup
- Highlights the common mistakes in customer conversations and offers guidance on improving them
- Stresses the importance of using time efficiently and the value of talking to customers
- Authored by Rob Fitzpatrick, an experienced entrepreneur, and author of practical handbooks
| Publisher | CreateSpace Independent Publishing Platform |
| Publication date | September 10, 2013 |
| Edition | 1st |
| Language | English |
| Print length | 136 pages |
| ISBN-10 | 1492180742 |
| ISBN-13 | 978-1492180746 |
| Item Weight | 6.5 ounces (184.28 grams) |
| Dimensions | 5.5 x 0.31 x 8.5 inches (14 x 0.8 x 21.6 cm) |
Who Should Buy?
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Startup Founders
Ideal for entrepreneurs seeking honest customer feedback to validate their business ideas effectively.
-
Product Managers
Helpful for those looking to refine product features based on genuine user insights rather than biased opinions.
-
Market Researchers
Beneficial for individuals conducting interviews and surveys to gather truthful data from potential customers.
-
Casual Readers
Not ideal for readers seeking light, entertaining content rather than actionable business insights.
Product Description
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INR 2587
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Features & Benefits
- Learn effective ways to engage with customers.
- Stop asking leading questions and seek genuine feedback.
- Invest time in understanding customer needs to avoid wasted efforts.
- Read this book to maximize your learning in just two hours.
- Discover the simplicity of workshop design for successful outcomes.
- Rob Fitzpatrick’s insights are practical and proven for entrepreneurs.
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