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178172442
Marketing 5.0: Technology for Humanity, (Hardcover)
Item #:
178172442
INR 3766
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INR 3766
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In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution.
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- Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the Four P's of Marketing, Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: - Artificial Intelligence for marketing automation - Agile marketing - Segments of one marketing - Contextual technology - Facial recognition and voice tech for marketing - The future of Customer Experience (CX) - Transmedia storytelling - The Whatever-Whenever-Wherever service delivery - Everything-As-A-Service business model - Internet of Things and blockchain for marketing - Virtual and augmented reality marketing - Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.
| Book format | Hardcover |
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | February, 2021 |
| Pages | 224 |
| Reading level | General |
| Subgenre | Marketing |
| Series title | No Series |
| Edition | 1 |
| Publisher | Wiley |
| Original languages | English |
| Language | English |
| Edu focus | Technology |
| Educational level | General |
| Is collectible | N |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 6.10 x 1.10 x 9.10 in (15.5 x 2.8 x 23.1 cm) |
| Assembled product weight | 0.9 lb (410 grams) |
| Bisac subject heading | Business & Economics |
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Marketing 5.0: Technology for Humanity, (Hardcover)
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Features & Benefits
- Discover actionable insights from marketing expert Philip Kotler.
- Learn to navigate digital transformation and changing customer behaviors.
- Integrate technology and business models in your marketing strategy.
- Explore key topics like AI, agile marketing, and transmedia storytelling.
- Perfect for marketers, students, and educators alike.
- Revamp your approach to customer experience and service delivery.
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