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Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change Hardcover August 19, 2014
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Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change Hardcover August 19, 2014
Please read this book, and think about it.
Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change Hardcover August 19, 2014
Item #: 22637848

Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change Hardcover August 19, 2014

Item #: 22637848

INR 2147

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INR 2147

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What Stands Out

Engaging Storytelling
Experience a captivating narrative that holds listeners' attention from start to finish, ensuring an immersive journey that resonates with a wide audience.
High-Quality Audio
Enjoy crystal-clear sound quality that enhances the listening experience, making it a perfect choice for audiobook enthusiasts who value superior audio performance.
Convenient Format
The MP3 CD format allows easy access and portability, enabling listeners to enjoy the book on various devices without the hassle of downloads or streaming.

Product Details

Shop the first edition of Dont Even Think About It: Why Our Brains Are Wired to Ignore Climate Change at Ubuy India. Find great deals on books and get it delivered to your doorstep.
Item Weight2 lbs (910 grams)

Who Should Buy?

Suitable For
  • Young Adults

    Teen listeners will connect with the themes of friendship, identity, and social pressure presented in the audiobook.

  • Audio Learning Enthusiasts

    Listeners who prefer auditory learning can grasp the storyline effectively while multitasking or commuting.

  • Fans of Humor

    Those who enjoy light-hearted, comedic narratives will appreciate the humorous approach and engaging storytelling.

Not Suitable For
  • Serious Readers

    Individuals seeking deep, complex themes may find the content too light or lacking in depth.

  • Non-English Speakers

    Individuals not fluent in English may struggle with understanding the dialogue and humor presented in the audiobook.

  • Older Adults

    Older listeners preferring classic literature may not resonate with the contemporary themes and style of this audiobook.

Product Description

Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change Hardcover August 19, 2014

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Customer Questions & Answers

  • Question: What is the main theme of 'Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change'?

    Answer: The main theme of this book revolves around the psychological barriers that prevent people from addressing climate change. It delves into how our brain's wiring leads us to dismiss or downplay the urgency of environmental issues. By exploring cognitive biases and societal influences, the author sheds light on why the public often ignores scientific data. Engaging with this book can help individuals understand their own perceptions and the collective implications on environmental activism.
  • Question: Who is the author of this book and what is their background?

    Answer: The author of 'Don't Even Think About It' is George Marshall, a prominent climate change communicator and founder of the Climate Outreach organization. Marshall has spent years studying how people perceive and respond to climate issues. His insights are rooted in behavioral psychology and environmental science, making his work critical for anyone interested in the intersection of human behavior and climate action. Learning about the author’s perspective can enhance readers' appreciation of the content.
  • Question: What makes this book relevant today?

    Answer: This book remains highly relevant as climate change continues to escalate, yet public acknowledgment often lags. It provides a framework for understanding the psychological response to long-term threats, which can be pivotal in motivating individuals to take climate action. The exploration of social dynamics and the impact of misinformation offers valuable lessons for advocates, policy-makers, and everyday citizens eager to promote environmental awareness and change.
  • Question: What unique insights does the book offer about human psychology?

    Answer: The book discusses unique insights into cognitive dissonance and emotional barriers that inhibit effective climate change response. By illustrating how fear and denial manifest in collective behavior, it argues that emotional appeals may be more effective than facts alone. This understanding can aid activists and educators in designing campaigns that resonate more with emotional and psychological triggers, thus fostering greater engagement around climate initiatives.
  • Question: How can this book benefit environmental activists?

    Answer: Environmental activists can gain a profound understanding of the mental hurdles they need to overcome for effective advocacy. By grasping the psychological mechanisms described in the book, activists can tailor their messaging and outreach efforts to counter common biases and fears. This book serves as a guide for constructing narratives that not only inform but also inspire action, ultimately leading to stronger community mobilization.
  • Question: Does the book provide solutions for addressing climate change?

    Answer: While the primary focus of the book is psychological analysis, it indirectly offers solutions by highlighting the importance of effective communication. Marshall suggests that understanding psychological barriers can lead to creating more impactful strategies to encourage individuals and communities to engage with climate issues. By promoting messages that resonate emotionally, readers can be prompted to take practical steps towards sustainable living.
  • Question: Is the book suitable for readers without a scientific background?

    Answer: Yes, the book is designed for a wide audience and is accessible even to those without a scientific or academic background. Marshall employs straightforward language and relatable examples to convey complex ideas about climate change and human behavior. This makes it an ideal read for anyone curious about environmental issues and wanting to understand the psychological dimensions that affect public perception.
  • Question: What kind of reactions has the book received from readers and critics?

    Answer: The book has received positive reactions from both readers and critics for its engaging narrative and insightful analysis. Many commend Marshall's ability to explain intricate psychological concepts in an approachable manner. Critics have praised it for prompting discussions on the deeper implications of climate inaction. The feedback highlights its essential role in driving a better understanding of individual and societal dynamics regarding climate change.
  • Question: What style of writing can I expect in this book?

    Answer: Readers can expect a conversational and informative writing style that makes complex subjects accessible. Marshall blends storytelling with analytical insight, often using anecdotes and real-life examples to illustrate key points. This approach not only keeps the reader engaged but also facilitates a deeper understanding of the intricate relationship between human behavior and climate change, making it suitable for all kinds of readers.
  • Question: Where can I buy 'Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change' in India?

    Answer: You can find 'Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change' available for purchase on Ubuy in India. Ubuy offers a user-friendly platform where you can conveniently choose from various purchasing options, ensuring that you have access to this enlightening read. Their extensive selection makes it easy for anyone interested in understanding climate psychology to get their hands on this essential book.

Environmental Policy Editorial Review

**** George Marshall’s book, Not-Two Is Peace, Expanded 3rd Edition, emerges as a crucial exploration into the disconnect between understanding climate change and the urgent actions needed to address it. The text, noted for its engaging and accessible Prose, delves into the emotional and cultural barriers that prevent meaningful engagement with this pressing global issue. Marshall, a communications specialist, adeptly captures the complexities surrounding climate change, presenting a mosaic of data, personal anecdotes, and broader cultural commentary that keeps readers invested in a subject that can often seem daunting and abstract. The book's core message centers on the harsh realities of climate change and the inevitable societal shifts that will accompany it unless significant action is taken now. Marshall emphasizes the importance of connection and communication, advocating for a narrative-driven approach that resonates with diverse audiences. Unlike others in the field, he doesn’t just present the facts but illuminates the psychological undercurrents that shape public response, making it an indispensable read for anyone involved in climate advocacy. Marshall's ability to balance gravitas with humor invites readers into a critical discussion about the necessary cultural transformations that must occur to foster a proactive stance against climate catastrophe. He urges readers, especially those in communication roles, to adopt strategies that transcend traditional environmentalist rhetoric and reach out to a broader spectrum of stakeholders. Overall, Not-Two Is Peace stands out as both an enlightening and motivational call to action, positing that understanding climate change is only part of the equation; the real challenge lies in compelling others to respond. **

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Pros

  • Engaging and accessible writing style.
  • Delves into emotional and cultural barriers to action.
  • Offers a new narrative-driven approach to climate communication.
  • Balances severity of topic with humor.
  • Provides coherent suggestions for improving communication strategies.

Cons

  • May not address hardcore scientific debates about climate change extensively.

Product Price History

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INR 2147

Order now and get it around Tuesday, June 30

QTY:

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Features & Benefits

  • Groundbreaking insights into why we ignore climate change.
  • Explores psychological mechanisms behind inaction despite awareness.
  • Engaging stories and extensive research from George Marshall.
  • Challenges the division among different societal groups.
  • Argues for a common purpose in addressing climate change.
  • Encourages changing narratives to inspire action and engagement.