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194987575
Unlevel the Playing Field: The Biggest Mindshift in PPC History
Item #:
194987575
INR 3432
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INR 3432
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| Country of Origin | This item will be imported from US |
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Unlevel the Playing Field: The Biggest Mindshift in PPC History
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Intelligence & Semantics Editorial Review
Unlevel the Playing Field: The Biggest Mindshift in PPC History is a revolutionary guide authored by Fred Vallaeys, a founding member of Google AdWords. This 262-page book, published by Modern Marketing Masters, delves deep into the landscape of PPC, emphasizing the importance of blending human intuition with AI and automation to enhance advertising strategies. Vallaeys effectively conveys his insights on the necessity of adapting to Google's evolving technological landscape, noting that advertisers must leverage both advanced automation and their own expertise for optimal results. His actionable advice is designed to help marketers not only navigate the complexities of PPC but also regain confidence in an automated world. The focus on the future of advertising makes it a crucial read for paid search professionals looking for a competitive edge.
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Pros
- Insightful strategies for adapting to PPC automation.
- Combines AI insights with human intuition effectively.
- Thorough explanation of Google Ads ecosystem.
- Practical tips for immediate application in campaigns.
- A thought-provoking perspective on online advertising.
Cons
- Some readers may find the automation emphasis challenging.
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INR 3432
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