What is 'The History of Graphic Design. Vol. 2, 1960–Today' about?

This volume delves into the development of graphic design from 1960 to the present day, exploring major movements, influential designers, and technological advancements that shaped visual communication. It examines the impact of cultural shifts on design aesthetics and methodologies, illustrating the evolution of graphic design practice with stunning images and detailed analysis. This comprehensive exploration is perfect for students, educators, and professionals who want to understand the dynamic history of graphic design and its pivotal role in contemporary society.

Who is the author of 'The History of Graphic Design. Vol. 2'?

The volume is authored by Philip B. Meggs and Alston W. Purvis, who are renowned experts in the field of graphic design. Their extensive knowledge and experience provide readers with insights into graphic design history through case studies and contextual narratives. With their combined expertise, they offer a thorough perspective on how cultural, social, and technological changes influenced graphic design practices from 1960 to today, making this book a credible resource for anyone passionate about design.

How does this volume differ from Volume 1 of 'The History of Graphic Design'?

While Volume 1 covers the earlier developments of graphic design up to 1960, Volume 2 focuses on the subsequent evolution, highlighting key trends, styles, and practices that emerged in contemporary graphic design. It emphasizes the digital transformation, innovative design technologies, and influential movements in the later half of the 20th century and beyond. This distinction allows readers to gain a comprehensive understanding of graphic design's trajectory and the context that shaped modern visual communication.

Is 'The History of Graphic Design. Vol. 2' suitable for beginners in graphic design?

Absolutely! This book is tailored for a wide range of audiences, including beginners who wish to learn about graphic design history. It provides clear explanations and rich illustrations that make complex concepts accessible. With a chronological layout and thematic organization, novices can easily navigate through pivotal events and influential figures in the field. Learning from this volume can provide foundational knowledge which is essential for anyone starting their journey in graphic design.

Are there illustrations included in 'The History of Graphic Design. Vol. 2'?

Yes, the book is richly illustrated, featuring numerous images of designs, advertisements, and artworks that showcase the evolution of graphic design during the specified period. These visuals serve as excellent references, allowing readers to visually grasp important design principles and trends over time. The integration of imagery with textual analysis enhances the learning experience, making it an invaluable resource for visual learners and design enthusiasts alike.

What topics are covered in 'The History of Graphic Design. Vol. 2'?

The book covers a wide array of topics including major design movements, the rise of digital technologies in graphic design, advertising design, typography, and the influence of cultural events on design practices. Each topic is examined with an emphasis on the work of key figures and their contributions to the field, providing a comprehensive overview that reflects the ever-changing landscape of design. This extensive coverage ensures that readers come away with a well-rounded understanding of graphic design's history.

Can this book be used as a reference for graphic design studies?

Yes, 'The History of Graphic Design. Vol. 2' serves as an excellent reference for academic studies in graphic design, amidst other related courses. Its scholarly approach, coupled with an extensive bibliography, makes it a credible source for research and essay writing. Students can utilize the book to gain insights into historical contexts, which can enhance their understanding of design principles as they develop their own creative practices in contemporary scenarios.

What is the significance of the title '1960–Today' in this book?

The title signifies a focus on a pivotal era in graphic design, starting from the 1960s, which saw significant shifts in style, technology, and cultural influences. This period heralded the rise of postmodern design, digital art, and the globalization of visual culture. By covering this timeframe, the book not only highlights design evolution but also discusses the ongoing legacy of this transformation in today's digital age, making it relevant for today’s designers and educators.

Where can I buy 'The History of Graphic Design. Vol. 2, 1960–Today'?

You can purchase 'The History of Graphic Design. Vol. 2, 1960–Today' from Ubuy, where a convenient shopping experience awaits you. Ubuy offers a comprehensive selection of books and delivers international products right to your doorstep in India. Whether you are looking to enhance your personal library or seeking a resource for your studies, Ubuy can help you easily access this essential title.

Is 'The History of Graphic Design. Vol. 2' available in digital format?

As of the latest information, this volume is primarily available in hardcover format. However, many readers appreciate the tactile experience of a printed book, especially for a visually rich subject such as graphic design. There may be options in the future for digital formats, so it's advisable to check with vendors periodically for new releases or updates. Meanwhile, having the hardcover allows for a comprehensive, immersive experience with its stunning illustrations and detailed content.

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Multilingual Edition Jens Müller (Editor)

The History of Graphic Design. Vol. 2, 1960Today

This collection of important graphic works represents a long-overdue reflection on the development of a creative field constantly changing and challenging itself.

Multilingual Edition Jens Müller (Editor)

Item #: 12626970

The History of Graphic Design. Vol. 2, 1960Today

88% of respondents would recommend this to a friend

Item #: 12626970

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What Stands Out

Comprehensive Coverage

Explore a thorough timeline of graphic design evolution from 1960 to today, capturing influential movements and major events that shaped the industry.

Rich Visuals

Illustrated with high-quality images, this hardcover edition presents stunning examples of design work that vividly demonstrates trends and styles throughout decades.

Expert Insights

Written by leading experts, the book offers valuable commentary and analysis, providing readers with deeper understanding of design's impact on culture and communication.

Product Details

Explores the history of graphic design from the 1960s until today
Features about 3,500 seminal designs from across the globe
Includes detailed analyses of around 80 key pieces and 118 biographies of important designers
Curated by author Jens Müller, who provides a running sequence of design milestones
Organized chronologically with overviews and visual timelines for each decade
Comprehensive exploration of graphic design when combined with Volume One

Publisher	TASCHEN
Publication date	October 2, 2018
Edition	Multilingual
Language	Multilingual
Print length	480 pages
ISBN-10	3836570378
ISBN-13	978-3836570374
Item Weight	2.31 pounds (1.05 kg)
Dimensions	14.65 x 9.69 x 1.4 inches (37.2 x 24.6 x 3.6 cm)

Who Should Buy?

Design Students
Ideal for students studying graphic design, offering historical context and insights into contemporary practices and trends.
Professionals
Beneficial for graphic design professionals seeking inspiration and a comprehensive overview of design evolution since 1960.
History Enthusiasts
Great for those interested in the evolution of visual communication and the impact of design on culture.

Casual Readers
Not suitable for casual readers looking for light literature or quick references outside of graphic design.

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The History of Graphic Design. Vol. 2, 1960Today

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Question: Is The History of Graphic Design. Vol. 2, 1960Today Available to Shop Online in India?

Answer: Yes, at Ubuy India this product is available for you to shop at a reasonable price. The The History of Graphic Design. Vol. 2, 1960Today is not available locally but you can trust us with our express shipping services.
Question: How Long Does It Take to Get Product After Placing the Order?

Answer: The delivery time of your ordered product varies as per what you've ordered and the shipping method that you've chosen. The estimated delivery time is mentioned during the checkout process, so be carefree while shopping.

Multilingual Edition Jens Müller (Editor) History Editorial Review

The second volume of 'The History of Graphic Design' is a must-read for anyone interested in the evolution of graphic design. Building upon the success of the first volume, this book takes readers on a journey through the modern-day, showcasing beautiful images and providing context and history. While some may find the lack of text to be a drawback, the abundance of visually stunning content makes up for it. This coffee table book is a great addition to any design enthusiast's collection.

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Pros

Extends the history of graphic design to the modern-day
Beautiful and plentiful images
Provides context and history

Cons

Lack of text

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Features & Benefits

Graphic design distills the spirit of each age
2nd volume spanning from 1960s until today
3,500 seminal designs from around the world
Detailed analysis of 80 key pieces
118 biographies of important designers
Comprehensive exploration of graphic design

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The History of Graphic Design. Vol. 2, 1960Today

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Multilingual Edition Jens Müller (Editor) History Editorial Review

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