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Item #:
243854282
Think Edit 編集思考でビジネスアイデアを発見するための5つの技術と10の習慣
Item #:
243854282
INR 2001
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INR 2001
M.R.P. INR 2001
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- 30年間アイデアが枯渇したことがないクリエイターが 実践している「編集思考」とは? 1万冊を超える雑誌のアートディレクションを手がけ 企業の新規ブランド立ち上げや事業開発分野でも活躍中の著者が教える デザインシンキングに代わる新たなビジネス創造メソッド! あらゆるビジネス環境に閉塞感が感じられる今、 それを突破するイノベーションが求められています。 近年、デザインシンキングをはじめとしたアイデア作り・ 新規ビジネス創造メソッドが多数生まれていますが、 これらの多くが日本人のビジネス環境・気質などに 合わないことも多く、なかなか定着しにくいのが現状です。 そんな中、デザインシンキングに代わる 日本のビジネス環境に定着しやすいビジネス創造メソッドとして 著者が生み出したのが、「編集思考」です。 アイデアを効率よく生み出し、そのアイデアをわかりやすく、 魅力的な事業スキームにまで落とし込んでブラッシュアップをする。 そのためのわかりやすい方法論を、百貨店の新規事業開発や 新ブランド立ち上げなど、著者が携わった実例をベースに解説します。 日本ならではの進化を遂げてきた雑誌作りのノウハウが イノベーションにどのように役に立つのか。 具体的な事例を交えながら、その開発プロセスを解説します。 ビジュアルを中心としたメソッドの解説はもちろん、 実際のメソッドを追体験できるよう図解やイラスト、写真を ふんだんに取り入れました。 すぐにでもメソッドを真似できるような工夫が満載です。 ★ビジネスの問題解決に即効! 新しいアイデアメソッド満載 ・アイデアを出すには「アソビ」が大切! ・来店者が3倍になった老舗百貨店の新しい女性売り場の作り方 ・長続きするブランドを作る! 雑誌作りをもとにした発想法 ・アイデアが自然に出てくる体質をつくる「10の心得」 ・新規ビジネスで成功する「編集人」に聞く …etc CHAPTER 1 ビジネスを編集する CHAPTER 2 編集思考に大切な、5つのステップと5つの文型 CHAPTER 3 アイデア体質を作る10の習慣 CHAPTER 4 ストラテジー CHAPTER 5 対談
| Publisher | 日経BP |
| Publication date | October 10, 2019 |
| Language | Japanese |
| Print length | 200 pages |
| ISBN-10 | 4296103997 |
| ISBN-13 | 978-4296103997 |
| Item Weight | 220 g |
| Dimensions | 5.31 x 0.59 x 7.44 inches (13.5 x 1.5 x 18.9 cm) |
Product Description
Think Edit 編集思考でビジネスアイデアを発見するための5つの技術と10の習慣
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INR 2001
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