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Item #:
206766811
Dijital Çağda B2B Pazarlama & Yapısal Dönüşüm, Uygulamalar ve Yeni Dinamikler
Item #:
206766811
INR 57827
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INR 57827
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Product Details
- Dijital Çağda B2B Pazarlama Yapısal Dönüşüm, Uygulamalar ve Yeni Dinamikler başlıklı bu kitap, B2B pazarlamanın dijitalleşme sürecinde geçirdiği bu dönüşümü, yalnızca araçlar ve teknolojiler üzerinden değil;pazar yapıları, satın alma süreçleri, değer yaratma mantıkları, fiyatlandırma yaklaşımları, iletişim sistemleri, dağıtım kanalları ve lojistik yapılar gibi temel pazarlama karması unsurları üzerinden ele alan bütüncül birbakış açısı sunmaktadır. Eserin temel varsayımı, dijitalleşmenin B2B pazarlarında yüzeysel bir modernleşme değil, doğrudan yapısal bir yeniden yapılanma yaratması üzerinedir. Bu nedenle dijitalleşme, kitap boyunca yardımcı bir unsurdeğil, B2B pazarlama sistemini baştan tanımlayan bir paradigma dönüşüme işaret etmektedir. Daha fazla göster
| Dil | Türkçe |
| Baskı Uzunluğu | 180 sayfa |
| ISBN-10 | 625585826X |
| ISBN-13 | 978-6255858269 |
| Item Weight | 1.5 lbs (680 grams) |
Product Description
Dijital Çağda B2B Pazarlama & Yapısal Dönüşüm, Uygulamalar ve Yeni Dinamikler
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Question:
What are the main topics covered in the book?
Answer: The book covers market structures, purchasing processes, pricing strategies, communication systems, and distribution channels. -
Question:
Who is this book intended for?
Answer: It is intended for marketing professionals and businesses operating in the B2B sector looking to adapt to digital changes. -
Question:
What makes this book different from other marketing resources?
Answer: It focuses on structural transformation rather than just technological tools, offering a comprehensive perspective on B2B marketing in the digital age.
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INR 57827
Order now and get it around Tuesday, September 08
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Features & Benefits
- Explores B2B marketing's transformation in the digital age.
- Focuses on market structures, purchasing processes, and value creation.
- Covers essential marketing elements like pricing and communication systems.
- Provides a holistic view of structural transformation.
- Highlights digitalization as a fundamental shift, not just modernization.
- Revolutionize your approach to B2B marketing with this comprehensive guide.
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