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Item #:
237993564
The Drift: Why Small Businesses Fail and How to See It Coming
90% of respondents would recommend this to a friend
Item #:
237993564
INR 2842
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INR 2842
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What Stands Out
Expert Insights
Written by experienced professionals, this book equips small business owners with knowledge to identify early warning signs of failure, ensuring they can adapt and thrive.
Practical Strategies
Offers actionable strategies tailored for small businesses, enabling owners to implement solutions that proactively address common pitfalls and enhance sustainability.
Comprehensive Analysis
Analyzes the major reasons small businesses fail, providing a thorough understanding of market dynamics and helping entrepreneurs navigate challenges effectively.
Product Details
- ** #1 INTERNATIONAL BESTSELLER **Most small businesses don't fail with a bang. They drift.Revenue holds steady while profit quietly erodes. The owner works harder but feels less in control. The team grows but accountability fades. The business looks fine from the outside, but inside, something has shifted.Aynsley Damery has spent over twenty years working inside small businesses across seventeen countries, diagnosing the patterns that cause them to lose their way. In The Drift, he identifies seven hidden forces that quietly pull businesses off course, and shows you how to spot them before it's too late.This isn't another book about growth hacking or hustle culture. It's a diagnostic framework built from real businesses, real numbers, and real failure: the kind that no one talks about until it's too late.Inside you'll discover:Why most business failure is slow, invisible, and entirely preventableThe 7 Key Numbers that reveal the truth behind the storyHow the CLEAR methodology turns accountants into the advisors their clients actually needWhy the businesses that survive aren't the ones that work harder, they're the ones that see clearlyWhether you're a business owner who senses something is off, or an accountant ready to move beyond compliance into advisory that actually transforms, The Drift gives you the framework to see what others miss.Aynsley doesn't just write about small business failure. He's spent over twenty years inside it, diagnosing it, and building the frameworks that fix it. This is the real thing. Daniel PriestleyThis might just be the book that saves the profession. Graeme TennickI wish I'd had this book a decade ago. Liz Farr, CPAEvery copy makes a differenceEvery copy of The Drift sold helps a family in need escape poverty by providing a small loan to start a business through our partnership with B1G1 and Opportunity International.A book about why businesses fail, helping families build one.Better Business Better Life Better World®
| Publisher | Clarity Business Press |
| Publication date | 8 May 2026 |
| Language | English |
| Print length | 242 pages |
| ISBN-10 | 1067676902 |
| ISBN-13 | 978-1067676902 |
| Item weight | 327 g |
| Dimensions | 15.24 x 1.55 x 22.86 cm |
Who Should Buy?
-
New Entrepreneurs
First-time business owners can gain insights into potential pitfalls and strategies to avoid common mistakes.
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Business Consultants
Consultants can use this book to advise clients on identifying issues and improving their chances of success.
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Small Business Owners
Existing small business owners will benefit from recognizing warning signs and taking proactive measures to stabilize their enterprises.
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Large Corporations
This book focuses on small businesses; larger corporations may find the context and strategies less applicable to their needs.
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Home-Based Editorial Review
The Drift: Why Small Businesses Fail And How To See It Coming addresses the often overlooked reasons why small businesses falter, emphasizing that they don't collapse but rather drift away from their goals. This insightful guide, published by Clarity Business Press, is filled with straightforward, actionable tips accumulated from years of experience. Readers have noted its practical advice and clear explanations, making it essential for both business owners and advisors. The book not only improves business outcomes when its strategies are implemented but also proves invaluable in enhancing client conversations and boosting sales.
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Pros
- Packed with straightforward, actionable business advice
- Offers insights applicable for both owners and advisors
- Encourages focus on simple, consistent growth strategies
- Valuable resource for improving client conversations
- Can be a significant sales aid for professionals
Cons
- Might require multiple readings for full understanding
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